Major Donor fundraising is the fastest growing area of new income for charities in the UK and internationally.

Participants will be introduced to a seven step process in identifying and securing major individual donors:

1. Identify
2. Research
3. Plan
4. Engage
5. Ask
6. Close
7. Thank

Following this course we strongly recommend delegates attend our stewardship course.  This course goes beyond the ‘expected thanks’ and teaches delegates how to keep their valuable donors near and dear to them, increasing the likelihood of future gifts.

Target Audience:  This course will benefit those with a responsibility for major donor fundraising, senior development professionals, chief executives and trustees.

Learning Outcomes: At the end of this course, participants will be able to: 

·        Identify potential donors both within and outside their current networks.

·         Use a range of tools and forms to support donor research in their own organisations, taking into account resource, ethical and legal considerations.

·         Create a donor solicitation plan and prioritise prospects.

·         Engage potential major donors using a four-step process.

·         Use appropriate language and communication to ask a major donor for a gift, overcoming potential objections. This section of the course is filled with practice scenarios and role plays.

• Describe the process of closing; including negotiation and agreements.
  
• Ensure that donors are thanked in an appropriate and timely manner.

For further information please contact Louise: louise@thefsi.org